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Is Minimalist our own 'Indian The Ordinary'? Well! Its' time to discover a clean brand and its unique products.
By SOMA
Posted on | Last Updated
As a blogger, I receive numerous PR mails. But, due to my own policies and principles, I rarely say ‘yes’ to such mails. In the month of January, one such mail came. You are right; the mail came from the owner of Minimalist.
Before that, I had a faint idea about the brand but I never personally tried & tested their products. So, I felt intrigued and nodded my head. Minimalist gave me the offer to choose three products of my own.
As I have dry and sensitive skin, I am quite aware of the products I apply. Moreover, their product section is an encyclopedia itself. Every skin concern and the right solution have been documented properly on their site.
For people like us with problematic skin, it becomes easy to choose products. So, after a brief readout, I went on choosing Minimalist 100% Squalane Oil, Minimalist Alpha Arbutin 2%+ HA 1%, and Minimalist Vitamin C 10% + AG 1%.
It’s been more than 45 days now that I am using all these products. I gave two weeks to each product so that I can see a visible effect on my skin.
And now, I am ready to share my experience with all of these Minimalist products.
In 2020, the brand was founded. To promote transparency in the beauty industry was the main motto behind the foundation. Minimalist was formed to fight the most acclaimed misconception ever which is ‘100% natural means safe & effective’.
Everything we use including the water we drink is chemical. And, there lies the truth that says not all chemicals are harmful. Important is the active ingredient in the plant or the fruit, not the entire plant or nor the entire fruit itself.
All the Minimalist products come under the tag of ‘Clean Beauty’. The products are free from well-known toxins and do not sensitize or disturb your skin cells.
If you had been following my blog for some time now, then you might know that I am a fangirl of Squalane Oil. My love for Squalane grew up in 2020.
I have already used Squalane from Indulgeo Essentials and Suganda. This time, I wanted to try something new. Here is a short titbit about Squalane for those who have never heard of it.
Squalane is the main component of human sebum. But, as we age, natural Squalane production starts decreasing as well. And thus, our skin loses its elasticity and it becomes drier.
But, thanks to science. It has been found that Squalane can be derived from Olive and Sugarcane as well. As the component is quite unstable, through proper hydrogenation, its benefits can be restored.
So far, Squalane is one of the best natural skin moisturizers. Not only it prevents water loss but also makes skin supple & smooth. If you want to know more about Squalane, check out the Minimalist blog page.
Guess what! The source is absolutely natural. It is extracted from Olive Oil.
Moreover, the brand has maintained full transparency in declaring the trader name. It is sourced from Sophim, which is one of the giant vegetable Squalane production houses of France. And, it is totally approved by Ecocert.
This is the product I have used the most. The bottle is almost empty. And, I must tell you that I loved it to the core. In comparison to all the Squalane I have used so far, it is the most affordable one.
Here are the things I have observed after two weeks of application.
If you are looking for a budget-friendly facial oil, then I would strongly recommend this irrespective of any skin type or concern. Don’t worry! It is absolutely non-comedogenic.
There is no shame in disclosing the fact that I never heard of Alpha Arbutin prior to this. I did not have to travel far to know about this component. The answer was right there on the Minimalist database.
Arbutin is extracted from the barberry plant. It is known for its skin-brightening properties. This component is widely found in serums and in treatments.
Arbutin is usually paired with skin brightening components like Vitamin C, Niacinamide, etc. If applied religiously, Arbutin can promote healthy and spot-free skin.
Hyaluronic Acid or HA is another amazing component present here. HA is actually a natural sugar that is found in our skin. It has excellent skin hydrating property.
Just like collagen, over time, the production of HA decreases. And thus, we need to supply this component in the form of serums and moisturizers.
If you want to know more about this Alpha Arbutin-Hyaluronic Acid combination and how it works, here is your knowledge booster right from their blog.
This anti-pigmentation serum is enriched with 2% Alpha Arbutin and 1% Hyaluronic Acid. Both of these components function as the active ingredients in this serum.
Let’s take a look at the other components present in this formulation.
Enriched with enzymes and vitamins, aloe vera juice is the best natural antioxidant out there.
A solvent that also functions as a viscosity controlling agent.
As discussed earlier, it is a skin brightening component
Another safe viscosity controlling agent.
This safe component works as a fragrance agent, a viscosity controller, and also as a humectant.
Sodium component of Hyaluronic Acid.
A widely used preservative that also functions as a fragrance agent.
It works as a binder in a product.
A weak preservative that also functions as a skin conditioning agent.
It is widely used as a binding and thickening agent.
This component functions just like the previous one.
This gum is produced by the bacteria named Sclerotium Rolfssii. It functions as an emulsion stabilizer and also as a viscosity controlling agent.
A safe chelating agent that reduces heavy metal reactivity in a particular formulation.
One of the most popular AHAs that functions as a chemical exfoliant and also as a skin conditioning agent.
Lecithin, this lipid can be derived from both eggs and soybeans. I believe, here the source is soybeans. Lecithin functions as an excellent skin conditioning agent and as an emollient.
All these components are well-researched and beautifully put in the formulation. The right concentration and the right order of ingredients make this serum one of the best skin brightening serums in the market.
Before I talk about my experience, it’s important to give you a disclaimer that it is not a fairness treatment. This is a preventive treatment.
So, it is best to apply whenever new dark patches appear. Or, rather you can apply this serum throughout the year so that new patches do not develop and your skin looks visibly smoother & brighter.
I already stated that I was not going through any specific skin concern during placing the order until I went for my regular eyebrow threading. After forehead threading ( that I usually avoid), I noticed dark patches and rashes all over my forehead due to the harsh thread work.
By the time, the parcel arrived, my forehead was filled with patches and rashes. So, a typical skin concern was ready to receive the treatment. Here are the things I observed after intensive care of 2 weeks.
Another serum that is formulated to give you a bright and illuminated skin tone. It is enriched with the goodness of Vitamin C and Acetyl Glucosamine.
Ethyl Ascorbic Acis is a brilliant derivative of Vitamin C and it contains 86% Vitamin C. Kudos to the brand to use this derivative rather than the other ones which contain only 40-50% of Vitamin C.
It also contains 1% AG which comes just before Hyaluronic Acid. It has similar skin hydrating benefits just like HA. Apart from moisturization, it also helps in natural exfoliation.
Vitamin C is sourced from CosMol Korea, one of the leading global suppliers.
Apart from Vitamin C and AG, the products are formulated with a few other components. Let’s take a look at the formulation.
It has numerous skin benefits. This leaf water helps to hydrate our skin, boost collagen product, stimulates cell growth, and also boosts skin healing.
It is a stable derivative of Vitamin C, as discussed already.
This is a safe synthetic solvent that also functions as a perfuming agent.
A safe viscosity controlling agent.
A natural humectant that retains moisture.
Sodium component of Hyaluronic Acid.
According to Paula’s Choice, it is actually the simple sugar that helps skin to produce Hyaluronic Acid.
Apart from these 7 components, the serum also contains Sodium Hyaluronate, Pullulan, Hydroxyethylcellulose, Xanthan Gum, Sclerotium Gum, Phenoxyethanol, Ethylhexylglycerin, Lecithin, and Lactic Acid. The functionalities of these components remain the same.
All these components are used in the right concentration and in the right order. I love how simple the brand has kept the formula.
All Minimalist products are free from Silicone, Fragrance, and Parabens. The products are pH-balanced.
Although these products have no side-effects even on the most-sensitive skin, yet a patch test for 24 hours is always recommended.
I have never used Vitamin C as an active ingredient. After giving this serum for more than 2 weeks, here are the things I have observed.
It’s been more than 45 days that I am using these products. Squalane is almost about to empty. Honestly, all the products are effective. The components are well-researched and have been put in the formulation beautifully.
There is already an uproar in the market about how these products resemble ‘The Ordinary’ products. I do not want to draw any comparison between the two individual brands.
Rather, I feel happy that now, we have our own Clean Beauty brand too. A brand that is transparent from every aspect.
That’s all for today! Let us know in the comment section below about the one product you liked the most. Don’t forget to share this article with your friends and family. Take care; celebrate life.
Is It Worth Your Investment?
Finally, our own Clean beauty brand has arrived. The products are excellent and pretty effective at the same time.
Definitely, Aditi, the founder and owner of Minimalist has done an amazing job. Each product targets a specific skin concern.
Take a look at the website if you haven't already. And, choose the one your skin needs. Trust me! Minimalist has created products for every skin type and concern.