Vaseline Makes Its Lightest Foray Yet: The Cloud Soft Light Moisturiser Lands with a Skydive

Vaseline India has taken a bold leap—literally—to unveil its latest innovation in skincare—the Vaseline Cloud Soft Light Moisturiser—via a dramatic “#LaunchInTheClouds” activation in Dubai.

Launch Highlight: A Sky-High Debut

At Skydive Dubai, a select group of Indian digital creators symbolically tested the product mid-air, showcasing its featherlight texture in the most literal way.

Post-jump, attendees were welcomed to the Cloud Soft Sensory Lounge at Le Royal

Meridien, featuring immersive zones like a texture lab, fragrance bar, charm stations, and product displays highlighting the brand’s dual emphasis on science and sensorial experience.

Innovation Meets Sensory Science

With this launch, Vaseline steps firmly into the face care segment—moving beyond its long-standing body care legacy.

Crafted for Indian skin, the formula blends Ceramides and Hyaluron Fillers to deliver deep hydration while being exceptionally lightweight and non-greasy.

In a January 2025 clinical study conducted in India, its performance was striking:

• Up to 100 hours of moisturisation
• 99% reduction in dryness within just 30 minutes
• Enhanced skin barrier strength for 72 hours
• Visible repair of compromised skin barrier from first use
• Median doubling in skin softness metrics

The texture is so airy that testers described it as “like a cloud in a jar.”

Key Ingredients

The Vaseline Cloud Soft Light Moisturiser is formulated with a unique blend that makes it light yet powerful:

• Ceramides – Strengthens the skin’s protective barrier and locks in hydration
• Hyaluron Fillers – Deeply hydrates and plumps the skin for a supple feel
• Vaseline Jelly Micro-Drops – Provides long-lasting moisturisation and helps repair dryness
• Glycerin – Attracts and retains moisture in the skin
• Niacinamide (Vitamin B3) – Brightens and evens skin tone while reducing dullness
• Pro-Vitamin B5 (Panthenol) – Soothes, calms, and supports skin repair
• Lightweight Emollients & Conditioning Agents – Ensure non-greasy, quick absorption

Design That Speaks Lightness

True to its concept, the packaging complements the product’s ultra-light essence.

It is the first skincare product in India to feature gradient cold foil with reverse-printed shrink sleeves, giving the jar a soft metallic glow.

A fine metallic ring around the cap completes the delicate aesthetic.

Availability & Pricing (Exclusive to India)

Sizes offered: 100 ml, 200 ml, and 300 ml

Priced competitively:

• Regular MRP: Approx. ₹649
• Introductory offers on e-commerce platforms bring it down to as low as ₹357–₹454.

Customer reception has been overwhelmingly positive, with the product already enjoying excellent ratings.

Vaseline Cloud Soft Light Moisturiser marks a compelling new chapter for the brand—one that marries its trusted hydration heritage with elevated sensorial design and face-care science.

Final Takeaway

With its ultra-light formula, standout packaging, and unforgettable sky-high launch, it’s positioned to resonate with modern skincare users seeking performance with poise.