Vaseline Cloud Soft Light Moisturiser brings cloud-like hydration with Ceramides, Hyaluron Fillers, and Vaseline micro-drops—designed for soft, radiant, nourished skin.
By SOMA
Posted on | Last Updated
Vaseline India has taken a bold leap—literally—to unveil its latest innovation in skincare—the Vaseline Cloud Soft Light Moisturiser—via a dramatic “#LaunchInTheClouds” activation in Dubai.
At Skydive Dubai, a select group of Indian digital creators symbolically tested the product mid-air, showcasing its featherlight texture in the most literal way.
Post-jump, attendees were welcomed to the Cloud Soft Sensory Lounge at Le Royal
Meridien, featuring immersive zones like a texture lab, fragrance bar, charm stations, and product displays highlighting the brand’s dual emphasis on science and sensorial experience.
With this launch, Vaseline steps firmly into the face care segment—moving beyond its long-standing body care legacy.
Crafted for Indian skin, the formula blends Ceramides and Hyaluron Fillers to deliver deep hydration while being exceptionally lightweight and non-greasy.
In a January 2025 clinical study conducted in India, its performance was striking:
The texture is so airy that testers described it as “like a cloud in a jar.”
The Vaseline Cloud Soft Light Moisturiser is formulated with a unique blend that makes it light yet powerful:
True to its concept, the packaging complements the product’s ultra-light essence.
It is the first skincare product in India to feature gradient cold foil with reverse-printed shrink sleeves, giving the jar a soft metallic glow.
A fine metallic ring around the cap completes the delicate aesthetic.
Sizes offered: 100 ml, 200 ml, and 300 ml
Priced competitively:
Customer reception has been overwhelmingly positive, with the product already enjoying excellent ratings.
Vaseline Cloud Soft Light Moisturiser marks a compelling new chapter for the brand—one that marries its trusted hydration heritage with elevated sensorial design and face-care science.
With its ultra-light formula, standout packaging, and unforgettable sky-high launch, it’s positioned to resonate with modern skincare users seeking performance with poise.
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